Film marketing ... is whispering into the right ear! Warner Bros. Marketing Dept.

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Congratulations, welcome to film marketing, you've made it! You have written your own screenplay , gone through pre-production, survived production and agonized throughout post production to finally finish your film.

But what now?

How do you make money from your film to earn a living, make another film, attract film festivals and impress agents and distributors?

In an ideal situation your success story would go something like this. You finish your film. You take it to a major film festival where an agent sees your film and decides to represent you and sells your film to a major film distributor for millions of dollars, or at least hundreds of thousands of dollars, making you rich. How wonderful, problem solved, you're a successful guerilla filmmaker.

But what if this doesn't happen? What if you fail to get into a major film festival or any film festival for that matter. You don't get an agent and ultimately you fail to distribute your film? Congratulations! You've just made a really expensive home movie!

But all is not lost. For the guerilla filmmaker the object of the film marketing exercise hasn't changed you still have a film and you will be able to make money from that product in order to go on to make more movies. Don't worry about getting agents or distributors they'll come to you when the time is right but for now there's work to be done.

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So how can you survive in the same film marketing waters as the giant film corporations? You're not as famous as them. You can't make as much noise and get the media's attention at will. You can't make as much profit and you clearly don't have the same budget for marketing and pr. Well, the answer is simple you simply occupy a different level of the ocean.

There are a few fundamentals realizations that you need to make when beginning film marketing. You will never have the resources to compete directly with the marketing and pr of the biggest films in the world, but the point is you shouldn't do that anyway. It's not that they are successful and you're not they're just different.

Why should this matter?

For the guerilla filmmaker there is a big ocean out there and although there may be sharks and whales, there are also shrimp and plankton. Importantly, once you consider yourself to be small you can be very successful at film marketing. If you think about it you have something that the giant corporations don't have and are desperate for - access to a niche!

Corporations pay millions out each year in marketing and pr to famous singers, celebrities, actors and filmmakers because those people represent a certain demographic - a niche.

So, for example; George Clooney is paid millions to be in a television commercial drinking a certain coffee brand. The corporation responsible knows that George Clooney fans, mainly women, may buy that coffee the next time they go shopping. It's not rocket science it's just marketing to a specific group of people.

Niche marketing is everything to the corporation when it comes to marketing and pr. They are desperate to get into niches of all kinds.

So how does this apply to you and me?

Working on the same principle with your own film marketing we will show you how to create your own niche marketing campaign , drive thousands of people to you who want what you have, make those people feel comfortable and then finally monitize them. In other words sell your film and products to them. Where people go corporations usually follow in our case that's the agents, distributors, film festivals and film financiers. There is no reason why you won't be successful at film marketing.

In other words, if you have made a film about a one legged ghost in little Italy but the few gate keepers in the film industry (such as the agents, distributors and film studios) don't agree that your film as any kind of audience. You can circumvent them with your film marketing campaign and appeal to your audience directly; who may love your quirky film about a one legged ghost in little Italy. Before too long, if you win your audience, you will change the opinions of the gate keepers who will now be interested in you, your film and your future projects, guaranteed!

The idea isn't to be an alternative to the studio and distribution system. That's impossible unless you're a billionaire. It is simply demonstrating that you have something of value (i.e., your film) to offer them. That's how business works and it's business we're now in.

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Your Film Marketing Story

Do you have a great film marketing story? Share it all with Guerilla-filmmaker!

Tell us what happened to your movie after you finished it.

How do you sell yourself and your movie in today's market?

Did you take your film to festivals? Put on screenings? Contact agents or distributors? What response have you got? Have you created a unique way to market and sell your movie?

What advice would you give to another filmmaker about to start marketing their finished film?

Yours story will be an inspiration to us all so share your experiences, tips and advice.

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